Visual Direction for BRIDGE93

This campaign was built around a cultural launch in Berlin — a creative project merging modern art, youth fashion, and subcultural code. The client needed a bold and distinctive presence in the city, both offline and online. We developed a striking visual system designed to stand out in the urban environment, combining raw textures, blurred motion, and typographic contrast.

The brief required an identity that could live on the street — bold enough to capture attention, flexible enough for posters, banners, and digital promo. But the aesthetic also needed to reflect the artistic DNA of the initiative, without sliding into clichés or commercial templates.

We delivered a visual system that feels raw, direct, and kinetic. From type layout and contrast-based posters to dynamic mockups for social media — the identity carried a rhythm that resonated with BRIDGE93’s creative ethos. The campaign reached its audience across city streets and digital feeds, creating a memorable launch moment.