Let’s Discuss
Let’s Discuss
Design clarity Strategy focus
This project focused on shaping a strong and recognizable identity for a new-age music studio. The goal was to design a brand that captures the studio’s raw creative energy and unique vibe through visual assets, digital presence, and editorial design. The outcome had to resonate with a younger creative audience and feel as dynamic as the sounds the studio produces.
The main challenge was to stand out in a saturated creative space. The studio needed a brand that felt sharp but not corporate, creative but not chaotic. Finding the right tone of voice, typography system, and visual structure was key to balancing credibility with individuality.
We developed a minimalist and high-contrast brand identity using strong type, blurred textures, and subtle distortion. It reflects the studio’s experimental aesthetic and gives consistency across digital platforms, print assets, and merchandise. The new direction helped the studio position itself as a serious creative space for producers and musicians.