Protective Gear Brand Identity

A full-scope branding and digital presence project for a European safety equipment company. The goal: to create a sharp, confident identity that reflects trust, professionalism, and protection. The work included strategic positioning, naming guidance, full visual identity, packaging elements, social visuals, and a sleek landing page to unify all touchpoints.

The company was preparing to enter new markets, but lacked a brand identity that could compete visually or communicate clearly across channels. Their existing materials were inconsistent, generic, and hard to scale. We needed to build a brand system that would be recognisable at a glance—whether on a product, billboard, or screen.

We delivered a modern, cohesive identity built around clarity and strength. The result was a unified brand language used across signage, packaging, and digital platforms. The new look helped the company increase partner trust, expand social engagement, and position itself confidently on a global level.