We helped a safety equipment company based in Frankfurt, Germany, launch a cohesive visual identity and digital communication system — from branding to social media strategy.
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The company manufactures high-quality face and eye protection equipment. They had a strong product but no unified brand image or digital voice. Their goal was to look professional, consistent, and trustworthy across all channels — both offline and online.
– Created a full identity system: logo, typography, color palette, icon set
– Designed packaging, product visuals, event banners, and printed assets
– Defined brand voice and tone for product and corporate communication
– Built a visual framework for content: lifestyle, product, and team shots
– Developed a structured content calendar and launch plan for social channels
– Consistent brand presence across print, web, and social
– 3 months of content planned and delivered
– Improved B2B engagement on LinkedIn through clearer messaging
– Stronger recognition at trade events and in digital ads
– Delivered a full brand toolkit with templates and usage guides
A focused team for websites, design systems, and digital growth.